XPeng's new GX SUV is set to shake up the premium SUV market with its bold design and impressive features. But here's where it gets controversial: the GX's styling heavily resembles the Range Rover, yet it's priced at a fraction of the cost. With a launch date set for April 2026 at the Beijing Auto Show, the GX is poised to challenge established players in the segment. The design is a clear nod to the iconic Range Rover, with a straight beltline, blacked-out pillars, and a floating roof. However, XPeng has toned down some of the more distinctive cues, such as smaller side gills and subtly evolved LED headlights. The rear design also takes a different approach, with a full-width horizontal taillight design that hints at Mazda's contour language. But the real controversy lies in the pricing. Chinese media reports suggest the GX will launch around ¥400,000 (around NZ$96K), while an equivalent Range Rover starts at ¥1,412,000 (around NZ$340K). This pricing gap is where XPeng is setting up shop, offering a package that includes six reclining seats, a practical and extra-large boot, and impressive tech features. The GX's SEPA 3.0 architecture pairs steer-by-wire with rear-wheel steering, promising better stability, tighter manoeuvrability, and the kind of ride quality typically reserved for luxury brands. Under the bonnet, the Kunpeng range-extender powertrain runs on 800V electrical architecture and 5C battery technology for ultra-fast charging. While the GX's range is expected to match the X9 minivan's approximately 1602km, the real question is whether it will reach markets beyond China. XPeng is actively expanding into Europe and Southeast Asia, but the future of the GX in these markets remains uncertain. So, what do you think? Is the GX's design and pricing a game-changer for the premium SUV market, or is it just a copycat with a catchy price tag? Share your thoughts in the comments below!
